Business Insider published a Yahoo memo (I thought this was a Kara Swisher thing) announcing that employees of the purple company across the globe are to be given a choice of high end smartphones between iPhone 5, several Android phones including HTC One X, HTV EVO 4G LTE, and Samsung Galaxy S3, as well as the Nokia Lumia 920. Yahoo will also foot the bill not just for the purchase of the phone but for the monthly subscription fees as well. You can almost see happy tears at Yahoo.
More importantly however, Mayer said that Yahoo is moving away from the BlackBerry as a corporate communications device. She wants Yahoo employees to be using the phones that Yahoo customers and visitors use. Ouch. This must hurt RIM quite a bit. Regardless of what RIM may have planned with Blackberry 10, obviously the Waterloo company has lost its favor with Yahoo.
The Verge reports that Nokia is trying to sway the choice towards its highly regarded Lumia 920 by throwing in a free wireless charger for every purchase of the device. For Nokia to win a recommendation so soon from Yahoo (and for Yahoo to consider Windows Phone as a platform that its consumers use, despite current evidence to the contrary), is quite a massive vote of confidence. It perhaps serves as a hint as to which direction is Yahoo heading. Of course, it helps that Microsoft is a big search and advertising partner for Yahoo. It needs its employees to know how the partnership is seen on mobile devices.
In about a quarter or so we’ll likely find out the popularity of the phones and platforms that Mayer has just made available to her employees. That would certainly be a more interesting discovery.