The term to use in describing the people that use technology products had aways been users for most people both in the media as well as by the general public. Unfortunately it is also used to refer to people who take illegal drugs, although it’s rare for both to be related together in that way. That last fact aside, calling people users is a lazy solution for not bothering to find a more appropriate term. Jack Dorsey is asking people to use a different term such as customers, buyers, sellers, etc. And of course, there’s Tron.
Here at DailySocial we’ve always tried to avoid using the term user as much as possible although in particular cases it’s difficult to find a replacement. Gamers, customers, players, members, owners, travelers, listeners, viewers, or just the more general people, are just some of the terms that we’ve used to refer to those who use technology products accordingly. The difficult part is when referring to people who use apps that are not games, social networks, e-commerce platforms, marketplaces, or belonging to other categories with more easily identifiable terms.