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Apple is famous for its obsession on keeping unreleased products a secret. In the early 2000s it even produced a fake product codenamed Asteroid to find out who has been leaking product info. While other companies pre-announce products well ahead of their releases, Apple likes to keep things close to its chest. Lately though there’s been plenty of unreleased Apple product info on the web even after CEO Tim Cook pledged to double down on product confidentiality.
A number of employees told Ars Technica that the leaks have been coming from outside of the company. The manufacturing and supply chains that are not as tightly controlled as the One Infinite Loop have been identified as the source of those early releases. They say that internal employees don’t leak products out of respect for each other and when there’s a leak, someone inside Apple gets fired or transferred to another division as punishment. Cook’s tightened security measures actually has been improving secrecy within Apple but as influential as Cook is, it doesn’t seem that it extends outside of the company.