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Adobe’s staunchest supporter of Flash joins Apple as Vice President of Technology reporting directly to Senior VP Bob Mansfield. Mansfield’s department at Apple oversees exploration of new technology and wireless connectivity but Lynch, during his time at Adobe, hasn’t been the best identifier of new technology, nor has he recognized the prevailing patterns even as they were staring him in the face. It’s not inconceivable that he may end up like John Browett and Mark Papermaster, both were senior vice presidents who lasted no more than a year at Apple.

Twitter updated the language in its description of its iOS app on the App Store today and it reflects a larger picture of how Twitter sees itself and how it wants people to see the service. Twitter is no longer the simple 140 character status update service as it has moved to deliver rich content and become the window to the world through text, videos, and photos. At the end of the day, Twitter wants to be the global town square instead of that corner cafe in the neighborhood.

Bernard Leong and Terence Lee of SGE.io don’t believe that Rocket Internet will go IPO anytime soon. Given the kind of business that Rocket is in, it’s far more likely that the company will publicly list one of its companies instead. Lee puts forth valuations and current states of business of Rocket’s largest companies and determines which of them are more likely to hop on the stock market.

Probably the most detailed profile story of Line anyone could find on the Internet at the moment. From its roots in Japan to how the platform plans to expand to the US and the rise of Spain as Line’s second largest market after Asia, it is growing in a similar way across the world. While word of mouth kicks off Line’s adoption among mobile subscribers, the company follows up with TV advertising starring the country’s most popular celebrities. Line’s US CEO Jeannie Han says that it’s entirely possible that Line will be spun off to be its own company.

Chris Wetherell is one if the original team members at Google who created Google Reader. Yesterday the company announced that it will discontinue the highly popular app. Wetherell spoke with Om Malik about the project which was never meant to go ahead in the first place.

Since then it has become a favorite among news junkies and bloggers but Google is setting its sights elsewhere. Google+ to be precise. And to have Reader, Current, and G+ running concurrently, delivering similar service is perhaps seen as inefficient.

Apple’s iOS is the only mobile platform on which every popular mobile app exists (except maybe for BlackBerry Messenger). Apple does not make mobile apps for other mobile operating systems but all other major mobile platform owners make apps for iOS. The simple reason is because the others are almost pure play software people while Apple makes most of its money selling hardware. Selling its apps on other people’s platform will obviously undermine that.

Google and Microsoft on the other hand rely on wide adoption of its applications and services and Apple has sold over 500 million iOS devices as of January of this year with the majority of them having been sold in more recent years. Apple’s customers are crucial for companies like Google and Microsoft.